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Archive for the ‘L’Oreal’ Category

Protect Your Hair Properly This Summer

Thursday, July 5th, 2007

Before you start your hardcore sunbathing sessions this summer, think about your poor hair before you step outside and let it sizzle. We wouldn’t lie on the beach in 30 degrees heat without protecting our skin so why is it that so many people forget about their hair? Obviously the consequences of skin damage are much more severe than hair damage but if you want to keep those locks looking luscious then you should really consider protecting it with a high moisture replenishing treatment.

L’Oreal Elvive Anti BreakageWhile reading through my weekly magazine I came across four intensive hair treatments to help protect hair from the heat of the sun. The cheapest product was L’Oreal Elvive Anti Breakage Nutri-Repair Masque. The treatment is specifically designed for dryer hair and helps prevent split ends/breakage, leaving it feeling softer and healthier. At only £4.99 this is definitely a product worth testing, available at auravita.com.

Trevor Sorbie WrapNext up is Trevor Sorbie Professional Replenishing Thermal Wrap. It is a creamy treatment that you leave on for ten minutes or so under a shower cap and allow to soak into your hair thoroughly. It works really well with curly locks and helps manage frizz, only £5.99 from Boots.

Label M Intensive ConditionerToni & Guy’s Label M Intensive Conditioner was next in the line up – a highly moisturising conditioner for chemically treated hair such as colouring or perming. It helps hair become silkier meaning less knots and an overall healthier appearance. Label M is available for £9.95 at Toni & Guy.

Kerastase Soleil MasqueThe most expensive product in the group but the one I hear recommended all the time is Kerastase Soleil Masque UV Defense Active. The treatment is designed for coloured hair and has a UV barrier to help protect the colour from sun damage. It also leaves hair softer, silkier and shinier. If you’ve just had your hair done and you’re off on holiday this product could be a life saver. My hair dresser highly recommended this product, available at HQ Hair for £16.65.

L'Oreal Because You're Worth It

Friday, April 13th, 2007

L’Oreal LogoL’Oreal has been right on the mark with its advertising campaign with the likes of Penelope Cruise, Scarlett Johansson, Jennifer Aniston and Eva Longoria fronting their TV adverts. My personal favourite is Penelope Cruise, I love the way she says ‘Go On, Because you’re Worth It’ in her beautiful Spanish accent.

Also I must say that I much prefer the ads now they use the phrase ‘Because You’re Worth It’ rather than ‘Because I’m Worth It’, in my opinion it makes the celebrities seem so much nicer and less stuck up. I’m a big fan of L’Oreal Elvive shampoo and conditioners; they make my hair feel and smell so great.